Friday, June 27, 2008

Hitting the Campaign Trail

Stuff for Sprouts Wants Families to Declare Independence from Dry Skin

Natural Line of Skin Care for Kids Launches National 4-month
Campaign to “Conquer Crunchiness”

June 27, 2008 - Chester Springs, PA – Stuff for Sprouts, a line of natural skin care for kids, today announced its national 4-month long campaign to “Conquer Crunchiness!” Beginning this July 4th and ending on Election Day November 2008 the company will offer a variety of promotions for Stuff for Sprouts customers. More information on the campaign can be found at:

“It’s about time that someone took a stand for kids with dry skin,” said Kristen Bassick, businessmom and creator of Stuff for Sprouts. “My own children had the crunchiest legs, the crispiest chapped faces and the flakiest elbows. The store bought options we faced were gross and greasy, weird and smelly, or pink and sparkly. I bought it all and tried it all. And at the end of the day, the kids were still crispy and crunchy and chapped, and sometimes slightly glittery. Because of what was happening in my own household, I developed a line of skin care products for kids that are full of good natural ingredients. Stuff for Sprouts skin care products are effective, feel good and smell fun. My goal is to Conquer Crunchiness one kid at a time!”

The Conquer Crunchiness campaign’s first promotion will begin this Independence Day. The company has official declared July 4th as National Declare Independence from Crunchy Skin Day. In light of this national observance, all Stuff for Sprouts products will be offered at 50 percent off from 12:01am to 11:59pm July 4th. All those interested in receiving the 50 percent discount will need to use the promo code CAMPAIGN upon checkout.

Additionally, over the duration of the campaign, people that sign up on the campaign web site for the free newsletter will be automatically entered in a contest to win a product sampler basket and a gift card worth $50.

Stuff for Sprouts will run its campaign on the following platform:

The Campaign to Conquer Crunchiness

  • Kids should not crunch.
  • Kids should not be covered with grease. They are not fried foods.
  • Soft skin is the inalienable right of every person.
  • Petroleum belongs in cars.
  • Skin care ingredient lists should sound more like a recipe than a chemistry experiment.
  • There should be zero-tolerance for chapped lips.
  • Fun does not require sparkles.
  • Natural products don’t have to smell like your grandmother.
  • Sun-parched skin deserves a treat.
  • Moms know best.
The entire Stuff for Sprouts line is formulated without using nut oils, animal products, soy, artificial colors, or chemical fillers. The company offers parents paraben- and phthalate-free product choices. Stuff for Sprouts does not do any animal testing and always promises to produce products with “Nothing weird. Nothing gross. Just good stuff for dry skin.”

Stuff for Sprouts Products
Cream for Extra Crunchy Kids is the powerhouse formula of the line with high concentrations of no less than 7 natural oils and butters chosen specifically for their ability to help sensitive, dry skin.

Lotion for Crunchy Kids is a lighter recipe appropriate for normal to dry skin. With healing Aloe Butter and Evening Primrose oil, it packs plenty of natural moisture-enhancing power.

Lip Stuff for Crispy Kissers, a generously sized balm with a handy oval shape, is perfect for one-swipe application to even the most resistant “Sprout”. The Olive Butter intensive formula is smooth, long-lasting, and, most importantly, super-effective in wiping out winter-chapped lips.

About Stuff for Sprouts
Stuff for Sprouts, launched in September 2007, features exclusive formulas developed by the owner of the company, Kristen Bassick, to treat the persistent dry skin of her own children, or “sprouts” as she likes to call them. Kristen is so sure that her stuff is great that she offers a money back guarantee. More information can be found at:

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MEDIA CONTACT: Allison Neves, WordsInspire PR – 415-948-1200,
NOTE TO EDITORS AND PRODUCERS: High-resolution images and interviews with spokespeople available upon request.

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